Writing for the web

Writing for the web is unique - it provides an interactive experience for the reader which is very different to traditional print or audio media. The huge range of sites on the internet makes it even more difficult for your website to stand out and be noticed. You need good page content but it needs to be written in the right way. Weir Marketing Services can ensure that the page content is written correctly and maximises the search engines that rank your websites.

Search Engine Ranking still requires good content on the page. There are On-page factors and Off-Page factors that can determine your overall Search Engine Ranking. Contact Weir Marketing Services today to discuss how we can work with you to improve your ranking.

Effective Content Management means that your website should be regularly updated (even daily!) to ensure that it continues to rank well. The majority of Weir Marketing Services' website use an easy to use content management system (CMS). Check out our portfolio to see some examples.

Search Engine Optimisation

Don't be fooled by those emails that promise to lift your ranking within the Google Search engine. Quite often they are bogus and can get you banned from search engines such as Google.

All Weir Marketing Services Websites are reviewed regularly to ensure that their website continues to rank well and that where opportunities exist to exploit certain keywords, that changes are made to take advantage of these opportunities.

Words for the Web

Did you know that the words you use on your website can mean the difference between a well indexed website and one that might appear well down the list? The websites developed by Weir Marketing Services ensure that the right words are used and that they capture the essence of your business so that prospective clients can find you easily.

There are On-Page factors (controlled by you) and Off-Page factors (primarily controlled by Others) that can help get your page ranked at the top!