Newsletter Development

Weir Marketing Services can develop your corporate business newsletter whether it is being distributed internally or throughout your valuable client network. The latest product software will ensure that the text is written with the target audience in-mind and looks fantastic to capture the eye of the reader.

E-Newsletters are becoming more popular because they can be quickly produced and distributed through your company's database of clients and associates. It can provide information that people would find interesting and then direct them back to your website for further investigation.

Distribute your newsletter through an Email Service Provider (ESP) or use the quality service of our ESP managed by Weir Marketing Services.

Good Newsletters

A good newsletter can be a cost effective way of communicating your your clients whether internal or external to your company.  A regular newsletter can be hosted on your website for people to view and download as well as being emailed to clients for them to view personally. It can be developed as part of an e-newsletter to ensure that the message of your business is communicated effectively.

Tips for writing a e-newsletter:

  • Keep it short
  • Provide web-links back to your website
  • Provide a "good-news story" about your business or staff
  • New products or services
  • Write it in such a manner so it can be quickly read

Tips for delivering newsletters:

  • Choose a good ESP
  • ensure a Double Opt-in
  • Establish a procedure for "Bounce Handling"
  • Maintain your listing